Marketing - The Pet Food Market Essay -- Business Management Studies

1. Describe the nature of the swap process which commercializeingfacilitates in up to 100 words.The exchange process is seen as the basic principle of marketing andinvolves the simple concept of needs and demands.In the world of marketing this can be any institution offering aproduct, service or even an idea. The customer then agrees to pay anamount of money for these goods. The whole exchange process worksnether the important discipline that both parties value the goodsoffered by the other party to that extent that they are willing tofulfil the demands of the other party in return.The bliss gained from a act can lead to furtherpurchases.2. Explain how the deary food market is structured. Describe how anumber of local outlets support this structure.The pet food market is structured into three main sectors, whichconsists of Dog food, range food and other pet food. The market share ofDog food (50%) and Cat food (47%) is or so the same, whereas otherpet foods only contributes t o 3 % of the total market of 1,684million (Key Note Ltd 2003).Furthermore Pet food can be categorized by and large according to theirfunctions, which are- Complete food Provides all vitamins and minerals needed- Complementary food To be combined with other foods, for example bosom or biscuits- Snack, divvy up or training aidWithin the Dog and Cat Food sectors a further segmentation can be bringThe moist and semi-moist se... selling - The Pet Food Market Essay -- Business Management Studies1. Describe the nature of the exchange process which marketingfacilitates in up to 100 words.The exchange process is seen as the basic principle of marketing andinvolves the simple concept of needs and demands.In the world of marketing this can be any organization offering aproduct, service or even an idea. The customer then agrees to pay anamount of money for these goods. The whole exchange process worksunder the important condition that both parties value the goodsoffered by the other party to that extent that they are willing tofulfil the demands of the other party in return.The satisfaction gained from a transaction can lead to furtherpurchases.2. Explain how the pet food market is structured. Describe how anumber of local outlets support this structure.The pet food market is structured into three main sectors, whichconsists of Dog food, Cat food and other pet food. The market share ofDog food (50%) and Cat food (47%) is nearly the same, whereas otherpet foods only contributes to 3 % of the total market of 1,684million (Key Note Ltd 2003).Furthermore Pet food can be categorized generally according to theirfunctions, which are- Complete food Provides all vitamins and minerals needed- Complementary food To be combined with other foods, for example meat or biscuits- Snack, treat or training aidWithin the Dog and Cat Food sectors a further segmentation can befoundThe moist and semi-moist se...